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Home » Sorry, But Your B2B Marketing Content Is Soooo Boring

Sorry, But Your B2B Marketing Content Is Soooo Boring

May 20, 2015
Content Marketing Institute

There's no reason for B2B brands to be boring. Sure, they might have a smaller, more select audience, and write about niche topics, but that’s no excuse for content that doesn't engage or excite.

The abbreviation B2B doesn't help. Business-to-business marketing isn't what it purports to be. Nobody actually sells to a business – we're always selling to people. The truth is that all B2B marketing is B2C marketing because ultimately, everyone is a consumer.

B2B professionals are just consumers who happen to have niche technical knowledge or corporate need. Much like a B2C audience, they buy into brands that communicate clear benefits and leave a lasting emotive impression.

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KEYWORDS Business Strategy Alignment business-to-business procurement Content Marketing Institute Food and Beverage Global Supply Chain Management Sourcing Sourcing/Procurement/SCM Supply Chain Analysis & Consulting Supply Chain Management Supply Chain Management: Business Strategy Alignment Technology
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