Dave Clark, Amazon's senior vice president of worldwide operations, said, "As part of this joint project, we are excited to invent new processes and technology using RFID to enhance the experience for customers through better inventory predictability, faster delivery and, ultimately, lower cost. The collaboration presents a unique opportunity for students, faculty and industry to come together in a hands-on and fast-moving real world environment."

Auburn University's RFID Lab specializes in the business case and technical implementation of radio frequency identification technology in retail, supply chain and manufacturing settings. The lab draws on the expertise of faculty in Auburn University's Raymond J. Harbert College of Business, Samuel Ginn College of Engineering, College of Human Sciences and College of Agriculture. In moving to Auburn University in 2014, the lab was reunited with its founder, Harbert College of Business Dean Bill Hardgrave, who had helped launch the lab at the University of Arkansas in 2005.

Even though its location has changed, the lab has continued to work with leading retail, supply chain, manufacturing and technology companies.

"As the RFID industry expands, it's important to have as many users engaged in the lab as possible as lessons from one industry often hold true for others," Auburn University RFID Lab Director Justin Patton said. "Having unique retail partners like Amazon engaged in the lab allows us to focus on the research questions that are most crucial to many different users, and add the academic validation that helps bring maturity to the evolving market."

Amazon has utilized RFID technology in its fulfillment centers, the massive facilities where customer orders are picked from shelves, moved on conveyers and loaded onto trucks for rapid shipping and delivery. The company's footprint includes more than 100 fulfillment centers worldwide.

Located in a former supermarket, the 13,000-square foot Auburn University RFID Lab offers simulated retail, grocery and convenience store space, as well as warehouse and distribution center environments.

Source: Auburn University