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"The results of this year's survey again demonstrated the implications of a bad reputation. Talent is often unwilling to consider an employment offer, and when they do, it's for a premium over what companies with a good reputation can offer," said Elliot Clark, CEO of Corporate Responsibility Magazine.
According to respondents, the bad behaviors most harmful to a company's culture and reputation include public exposure of criminal acts (33 percent); failure to recall defective products (30 percent); public disclosure of workplace discrimination (21 percent); and public disclosure of environmental scandal (15 percent).
Of the employed Americans surveyed, only 67 percent would take a job with a company that had a bad reputation if they were offered more money. In 2014, 70 percent of respondents were willing to take a job with a company with a bad reputation for more money. Of the 2015 respondents, 46 percent would need a pay increase of 50 percent or more to consider moving to a company with an unfavorable reputation.
Surprisingly, young people (18-34 year age range) are the least concerned about corporate reputation. Over three-quarters (77 percent) would take a job with a company with a bad reputation vs. 61 percent of those 35 years and older.
In contrast, the vast majority, 92 percent, would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. Forty five percent of 35- to 44-year-olds would leave their current job for less than a ten percent pay increase to join an excellent company. In contrast, only twelve percent of the same group would leave their current job for less than a ten percent pay increase to join a company with a bad reputation.
Source: Corporate Responsibility
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