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Home » Start-up Says That Data Collected on Customers In-store Can Boost Retail Sales

Start-up Says That Data Collected on Customers In-store Can Boost Retail Sales

November 4, 2015
CRM

If you look at Amazon, Macy's.com or any e-commerce site, they have so much data and they use analytics to constantly improve the way they run their websites," he said. "Then you walk through the front door of Nordstrom or Victoria's Secret and nobody has any idea what happens."

In 2007, after spending more than seven years at Cisco, Agratchev left the company to co-found RetailNext, a San Jose tech firm that collects, analyzes and packages data about shoppers, including the time they spend at a store and whether they're a new or returning customer. The company, which has about 190 employees, recently announced $125m in funding and some of their biggest clients include Bloomingdale's, Brookstone, American Apparel and Pepsico.

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Technology High-Tech/Electronics Retail
KEYWORDS CRM customer behavior High-Tech/Electronics Retail retail customer data Retail Supply Chain Management sales data analysis supply chain IT Supply Chain Management: Retail Technology
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