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The challenge for companies seeking to improve their ability to create growth through innovation is that the metrics that many companies use to measure innovation run a high risk of actually leading companies in the wrong direction. Managers hoping to unleash their innovative potential need to be mindful of critical measurement traps, think about creating a widespread set of metrics, and ensure their executive dashboard constantly monitors the innovation metrics that matter most.
Source: Chief Executive, http://www.chiefexecutive.net
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