What drives the greatest value in a value chain? How do companies organize and align processes to serve their customer? Organizations are hard-wired for supply. They want to seize demand opportunities, and they have goals to build demand-driven organizations, but they are unable to move forward because it requires a new way of thinking. In this publication, we share a collection of blog posts published in 2014 by Lora Cecere, from the Supply Chain Shaman blog. The Journal should be read like a collection of short stories with each individual post sharing a unique set of insights on a specific topic. Keep this in mind as you read this journal. If not, as a collection of blog posts, they may seem disjointed.
The articles are organized around five sub-themes:
