The supply chain is knotted. It is unruly. It is complex.  Will it ever be tamed through social?

Yesterday, @DamarqueViews asked me a question on twitter: "What do you think are the greatest barriers in the adoption of social technology in the supply chain?"  I laughed.  Such a deep question on twitter. I tried and tried to figure out how I could answer this question in 140 characters on Twitter.  I could not. It was preposterous to try.  So, I thought that I would write a blog to answer what seems like a simple question.

Read Blog