The supply chain is knotted. It is unruly. It is complex. Will it ever be tamed through social?
Yesterday, @DamarqueViews asked me a question on twitter: "What do you think are the greatest barriers in the adoption of social technology in the supply chain?" I laughed. Such a deep question on twitter. I tried and tried to figure out how I could answer this question in 140 characters on Twitter. I could not. It was preposterous to try. So, I thought that I would write a blog to answer what seems like a simple question.
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