
The system has been tested at Maille's London location to allow patrons to use an RFID-tagged spoon to indicate the flavors of mustard they sampled and liked during their visit, Maille said. The business can then present each patron with a record of those products he or she favored, and thereby create customer engagement that lasts after that individual leaves the store.
RELATED CONTENT
RELATED VIDEOS
Timely, incisive articles delivered directly to your inbox.