There is a need for IT managers to look beyond the "green" marketing hype of vendors and get to grips with the environmental challenges being faced by the organization and the IT industry. In the past, most enterprises have paid little regard to the environmental aspects of the equipment they use, or the way resources are consumed. This attitude needs to change, and quickly.
Sustainability has become a significant issue for every enterprise, and is particularly pertinent for IT management which must focus on supporting the requirements of the organization in this area. The challenges of meeting corporate, social and environmental responsibilities have brought into sharp focus the need for IT to be more proactive, along with including the required capabilities into IT strategy and governance procedures.
New opportunities continue to emerge which enable organizations to work in a more environmentally friendly way. Innovative organizations can make the most of these openings to gain a leadership position ahead of the competition. Yet many enterprises are failing to act and have not yet recognized the fact that business-as-usual is no longer an option. IT management and the use of new technologies have a great opportunity to take a leading role in assisting the organization in meeting these social expectations.
Source: CBR Online, http://cbronline.com