John Phillips, senior vice president customer supply chain and global go-to market at PepsiCo, said digital disruption was happening across the supply chain.

Speaking at the Gartner Supply Chain Executive Conference in London, he said: "Movies can tell us a lot about the future that people can test and then bring to life in their operations and personal lives."

Phillips said the flying car of Back to the Future would be a reality in Dubai this year and “cousins” of robots in Star Wars were checking store inventories in the U.S.

Phillips said the connected home would be a major driver of consumer behaviour, including technologies such as Amazon Dash, where people hit a button to reorder a product, voice-activated Alexa, and fridges that contain cameras that monitor food levels. “They create sticky behaviour,” he said, referring to how they keep consumers within a certain ecosystem.

“I would say consumer is leading from an IoT [internet of things] perspective and it doesn’t cost much to bring this into the business space,” he said.

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