Speaking at the 2017 Kering Talk at the London College of Fashion, Marco Bizzari announced that the move was part of a commitment to sustainability.
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals,” he said. “With the help of the Humane Society of the U.S. (HSUS) and [animal rights group] Lega Anti Vivisezione (LAV), Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”
The Italian fashion house said it would make the changes from the brand’s spring-summer 2018 collection and auction off all of its remaining animal fur items.
It added that proceeds from the auction would go to animal rights organisations Humane Society International (HSI) and LAV.
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