Unilog, a provider of eCommerce solutions to midmarket businesses, announced that it has released a new eCommerce analytics offering called Site Analytics Pro. This new module provides Unilog customers with visibility over the onsite behavior of their customers.

“Distributors require data to inform their digital commerce strategy,” said Suchit Bachalli, CEO of Unilog. “Site Analytics Pro provides insights that can answer questions like, ‘How can I increase online sales, how can I improve my customer’s digital experience, and in which channels should I invest more resources?’ This information is critical as more and more of our customers’ businesses shift to digital channels.”

The analytics module includes several pre-built dashboards and reports designed for different personas, such as an executive decision maker, sales leader, or marketing team. 

Notable data points include:

• Average order value and total overall revenue by customer
• Conversion rates compared to company-defined goals
• Abandoned cart reports with order values
• Value of SEO acquisition keywords
• Rankings of top performing products and categories
• Heats maps and session recordings for tracking visitor behavior

In addition to the pre-built dashboards and reports, Unilog customers can customize the platform according to their own unique data and visualization needs. They can also use Site Analytics Pro to set business performance goals and measure against progress.

About Unilog

Unilog is a global technology company that delivers powerful, affordable eCommerce solutions for the B2B marketplace. Our cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers increase online sales, reduce cost to serve, and enhance their digital channel.