Bettaway Supply Chain Services, an integrated material handling, transportation, and supply chain management company, has announced the launch of an automated ‘variety pack’ processing line that can quickly custom-assemble, shrink-wrap and label cases. 

The new variety pack line features automated material handling equipment coupled with a heat shrink-wrap process to assemble packaged cases of beverages, of varying container sizes, flavor or SKU configurations, with custom wrap colors, product logos and graphics.

“Beverages are one of the fastest moving consumer goods for grocers and other retailers,” said John Vaccaro, president of Bettaway. “Technology and automated systems that support custom packing and fulfillment are critical to meeting the demands of the market. This investment gives us one of the most modern and efficient co-packing operations in the Northeast.”

Variety-pack orders typically are secured as pallet-loads and trucked to regional distribution centers, or as direct store-door deliveries to retail outlets, such as grocery, “big box,” or convenience stores. The company’s dedicated trucking fleet can be deployed to serve pool distribution and multi-stop delivery needs.

Bettway is integrated with multi-party eCommerce platforms, as well as with the dedicated eCommerce systems of beverage producers, who can flow online orders direct to Bettaway facilities for fulfillment. Upon electronic receipt of an order, Bettaway staff then pull, process and ship orders daily.

BevDS’s beverage customers utilizing the new facility or variety pack services include Arizona Iced Tea, Powerade, Monster Energy, Boylan Bottling, Lyre’s, Lassonde, Treo, Manhattan Special and Uptime. 

About Bettaway Supply Chain Services and BevDs

South Plainfield, NJ-based Bettaway is an integrated material handling, transportation, and supply chain management company. Bettaway is an industry leader in pallet management solutions, delivering a managed service program built on a network of facilities and a centralized suite of pallet services. The company also provides quality transportation with its own dedicated fleets on both the east and west coasts, and national 3PL network. BevDS is a full-scope warehouse operation with a variety-pack line, e-commerce fulfillment and distribution management for beverage and other CPG products, as well as supply chain consulting services.