• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Sustainability & Corporate Social Responsibility » California’s New Summer Normal Means Using Less Water and Electricity

California’s New Summer Normal Means Using Less Water and Electricity

Wildfire
A helicopter drops water on a brush fire in California. Photo: Bloomberg.
July 13, 2021
Bloomberg

Californians once greeted hot summers by blasting the air conditioners and filling the pool. No longer.

Battered by drought and heat waves that are straining the power grid, the Golden State is asking residents to make do with less water and electricity, just when they really want to use both. It’s an uncomfortable new normal for a state that used to celebrate summer.

Power grid managers have sent urgent pleas on three of the past four days, begging residents to cut their electricity use to stave off blackouts. And these calls are becoming a standard part of the summer, as residents are forced to adapt their lifestyles to the changing climate.

“Customer conservation, honestly, is going to be the single biggest variable this summer between whether or not we’re able to avoid rotating outages,” said Elliot Mainzer, chief executive officer of the California Independent System Operator, which runs most of the state’s grid. He warned the situation could last for several years.

Meanwhile, Governor Gavin Newsom is asking the state to use 15% less water, as reservoirs shrink. He urged Californians to return to conservation strategies they adopted during the state’s last big drought, from 2011 through 2017. While residential consumption in the state is 15% below 2011 levels, he said people can’t use water as freely as they did in the past.

“The sober reality is, here we are again,” Newsom said Thursday while standing in front of the Lopez Lake reservoir in San Luis Obispo County, which was at 34% of its capacity. The drought across the U.S. West is also exacerbating the electricity situation, with power generation from hydropower in California and the Pacific Northwest set to fall 11% this year.

The twin crises are deeply intertwined. Climate change has fueled this summer’s historic heat waves, scientists say, with Las Vegas, Portland, Seattle and Salt Lake City tying or breaking their all-time hottest temperatures, according to the U.S. Weather Prediction Center.

In California, the heat quickly melted the Sierra Nevada snowpack and a drought-parched landscape drank it up before it could flow into the state’s largest reservoirs, leaving them lower than normal.

And now the massive Bootleg Fire in Oregon is threatening one of the main electric transmission lines connecting California to the Pacific Northwest, forcing the state to import power from elsewhere.

California’s fight against climate change, paradoxically, has also played a key role in tightening power supplies. As the state switches to solar and wind power, so many traditional power plants have closed that electricity supplies grow strained at sunset. Large batteries are being plugged into the grid to compensate, but many won’t be running until later this year.

Most of California remained under excessive heat warnings Monday with highs set to top 100 degrees Fahrenheit (38 Celsius) through the evening, the National Weather Service said. Some cooling from the weekend’s record highs is expected by Tuesday, but many heat warnings will remain.

“The heat is still blazing,” said Bob Oravec, a senior branch forecaster at the U.S. Weather Prediction Center. “Temperatures do moderate a little across parts of the West, starting as early as Tuesday, but it is still a hot summer.”

The California Independent System Operator again called on consumers to cut their power use Monday afternoon and evening. The biggest crunch typically runs from 4 p.m. to 9 p.m. local time. Those are some of the hottest hours of the day, as well as when solar power supplies start to fade. Meanwhile, the Bootleg fire in Oregon, which has pinched off power supplies from the Northwest into California, grew to almost 154,000 acres (62,300 hectares) Monday.

The blaze is one of 59 large fires burning across several states, from Montana to Arizona, the National Interagency Fire Center said. With at least 863,000 acres ablaze, satellite photos show smoke covering much of the West. Air quality alerts have been issued in a number of western states, including in Yellowstone National Park, because of wildfire smoke creating dangerous conditions for children, the elderly, and people with respiratory conditions.

California officials have credited consumer conservation with helping prevent outages this year, but it remains to be seen how well the tactic will work long-term.

“The more times you do it, the less effective it is going to be,” said Michael Wara, director of the climate and energy policy program at Stanford University. The state, he said, needs the right incentives to get people to conserve when needed. “The way you get people to behave is you pay them for it or charge them less,” Wara said.

California’s utilities have for years been slowly shifting most customers onto time-of-use rates, which charge higher prices when electricity demand peaks in the late afternoon and evening. And state officials this year have been running television ads urging Californians to “power down” between 4 p.m. and 9 p.m., hoping to make conservation during those hours a habit even when heat waves aren’t straining supplies.

Mainzer said there’s a danger that issuing too many calls for emergency conservation so early in the season could lead to less consumer response later on. California typically sees its hottest weather in August and September, and last year’s rolling blackouts — the first to strike the state since 2001 — hit in August.

“This is a potential for fatigue with consumers, like ‘Why are we in this situation?’” Mainzer said Friday. “It’s a fair question.”

    RELATED CONTENT

    RELATED VIDEOS

    Sustainability & Corporate Social Responsibility Chemicals & Energy
    • Related Articles

      Fulfill eCommerce Orders and Process Returns 3X Faster Using Less Labor

      California Enacts New Rules Protecting Indoor Workers from Extreme Heat

      Pacer Distribution Services Expands Warehousing in Southern California With New Facility in Carson

    Bloomberg

    UAE Shuts More Beaches as It Deals with Oil Spill in Gulf

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • AERIAL VIEW OF A SHIPYARD SUPERIMPOSED WITH CYBERSECURITY SYMBOLS

      The Software Risk Hiding in Modern Supply Chains

      Business Strategy Alignment
    • On Demand Webinar Peak Zebra - SupplyChainBrain Webinar - Thu Oct 22 2026 2p ET.png

      RFID and Machine Vision are Having a Moment

      Webinars
    • GEARS MANUFACTURING iStock-bernie_photo-2219946641.jpg

      Five Current Challenges Preventing Real-Time Visibility in Connected Manufacturing

      Last Mile Delivery
    • A table titled "Transportation Nexus Assessment" that lays out a list of companies and scores them based on a series of weighted categories

      Better Supply Chains Releases Framework for Evaluating TMS Systems

      Technology
    • RAIN-SLICKED TRAFFIC AT NIGHT UNDER THE GLOWING FACE OF LONDON'S BIG BEN CLOCK

      Supply Chain Resilience Can Fight the Hidden Cost of Congestion

      LTL/Truckload Services

    Digital Edition

    Scb q3 26 cover

    100 Great Supply Chain Partners 2026: The Secret to Supply Chain Success

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Amazon Freight Anaplan
    Arkieva AutoStore Blue Yonder
    Canadian National Railway Company Carton Cloud CoEnterprise
    Dassault Descartes Dexory
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Knapp Korber
    Lyngsoe Odyssey Logistics OMP
    PeakAI Procurability Quinyx
    SAP Sikick Staples
    S&P Global Mobility Systech TADA
    Tive TransImpact US Bank
    Werner WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing