• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Technology » Google Cloud Brings End-to-End Visibility to Supply Chains With New Supply Chain Twin Solution

Google Cloud Brings End-to-End Visibility to Supply Chains With New Supply Chain Twin Solution

September 15, 2021
SupplyChainBrain

Google Cloud, a suite of cloud computing services, announced the launch of Supply Chain Twin, a purpose-built industry solution that lets companies build a digital twin — a virtual representation of their physical supply chain — by orchestrating data from disparate sources to get a more complete view of suppliers, inventories and other information. In addition, the Supply Chain Pulse module, also recently announced, can be used with Supply Chain Twin to provide real-time dashboards, advanced analytics, collaboration in Google Workspace and alerts on critical issues like potential disruptions.

"Siloed and incomplete data is limiting the visibility companies have into their supply chains." says Hans Thalbauer, managing director, supply chain and logistics solutions, Google Cloud. "The Supply Chain Twin enables customers to gain deeper insights into their operations, helping them optimize supply chain functions — from sourcing and planning, to distribution and logistics."

About Google Cloud

Google Cloud accelerates organizations' ability to digitally transform their business with infrastructure, platform, industry solutions and expertise. It delivers enterprise-grade solutions that leverage Google's cutting-edge technology. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve critical business problems.

 

    RELATED CONTENT

    RELATED VIDEOS

    Technology Data Management (Big Data/IoT/Blockchain)
    KEYWORDS data management
    • Related Articles

      Orbital Insight Launches Supply Chain Intelligence Solution to Create End-to-End Visibility and Illuminate Risk With AI

      What Can Chess Teach About Big Data, End-to-end Visibility and the Future of Supply Chains?

      Watch: Why Is It So Tough for Supply Chains to Achieve End-to-End Visibility?

    SupplyChainBrain

    U.K. Calls for Extension of Windfall Tax as BP Posts 'Eye-Watering' Profits

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • Stacks of multi-colored shipping containers arranged in rows at a port, with rows of blue and grey shipping cranes lining the background along the coastline

      Port of Savannah Approved for New 3.5M TEU Terminal

      Global Gateways
    • An overhead view of a port, with stacks of containers and vehicles moving through rows

      Podcast | AI in Supply Chain Planning: Impact, Promise and Limits

      Artificial Intelligence
    • An overhead view of a shipping port stacked with containers, with stylized lines forming a grid connecting ships and berths

      Beyond De Minimis: Why Importers Need Defensible Shipment Data

      Parcel & Express
    • On Demand Webinar Oliver Wight Wed Oct 14 2026 2p ET.png

      AI in IBP: From Data to Decisions

      Webinars
    • SCB_Q426_SAP_FSR_THUMB_2.jpg

      An AI Playbook for Your Journey to Autonomous Planning

      Global Logistics

    Digital Edition

    Scb q3 26 cover

    100 Great Supply Chain Partners 2026: The Secret to Supply Chain Success

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Amazon Freight Anaplan
    Arkieva AutoStore Blue Yonder
    Canadian National Railway Company Carton Cloud CoEnterprise
    Dassault Descartes Dexory
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Knapp Korber
    Lyngsoe Odyssey Logistics OMP
    PeakAI Procurability Quinyx
    SAP Sikick Staples
    S&P Global Mobility Systech TADA
    Tive TransImpact US Bank
    Werner WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing