Google Cloud, a suite of cloud computing services, announced the launch of Supply Chain Twin, a purpose-built industry solution that lets companies build a digital twin — a virtual representation of their physical supply chain — by orchestrating data from disparate sources to get a more complete view of suppliers, inventories and other information. In addition, the Supply Chain Pulse module, also recently announced, can be used with Supply Chain Twin to provide real-time dashboards, advanced analytics, collaboration in Google Workspace and alerts on critical issues like potential disruptions.

"Siloed and incomplete data is limiting the visibility companies have into their supply chains." says Hans Thalbauer, managing director, supply chain and logistics solutions, Google Cloud. "The Supply Chain Twin enables customers to gain deeper insights into their operations, helping them optimize supply chain functions — from sourcing and planning, to distribution and logistics."

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