84.51°, a retail data science, insights and media company, announced the release of its new platform, the 84.51° Collaborative Cloud, designed to help the CPG industry optimize its data science teams. The 84.51° Collaborative Cloud puts clean, unaggregated, transaction-level data for 60 million deidentified households in an easy-to-use, privacy-compliant, hosted environment that has been built to the individual client’s specifications and data needs.

Major brands like Conagra Brands, one of North America’s branded food companies, have already put 84.51° Collaborative Cloud to the test. “84.51° Collaborative Cloud has become a go-to resource for my team’s most complex analyses. It covers the bases for our modern, data-driven approach for innovation, offering speed, compatibility with our tech stack and a robust national footprint of household purchase behavior,” said Brian Archey, senior director, data science and analytics for Conagra Brands.

“CPG business decision-makers know data can help them achieve their goals around sales, penetration, share of cart, shelf space and more, and have invested in building teams of in-house experts with the skills and desire to do cutting-edge work. 84.51° Collaborative Cloud maximizes that investment, putting at their fingertips the high-quality, granular data they need to innovate and transform their business,” said Patrick Kelly, vice president, product at 84.51°.

About 84.51°

84.51° is a retail data science, insights and media company helping The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, the company leverages first-party retail data from nearly one of two U.S. households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and its retail media advertising solution, Kroger Precision Marketing.