The challenge is understanding how regulatory changes influence shopper behavior, conversion rates, profitability and expansion opportunities across every market you serve.

Alenka Turnsek, tax sustainability leader with EY, lays out the challenges that fashion supply chains face in coping with overlapping regulations and tax policies in global markets.

Most supply chain investments today focus on speed—faster scenarios, real-time visibility, and AI-driven decision-making. Yet many organizations still struggle with constant firefighting, expediting, and low plan adherence.