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It's one thing to clearly understand where your business stands today--something plenty of organizations have achieved with the help of business intelligence (BI) query, reporting and analysis tools. It's quite another thing to predict where your business is going--something far fewer organizations achieve with the aid of advanced analytics. Now mainstream BI vendors are hoping to tap into growing demand for prediction by introducing their own advanced analytics modules. The question is, can analytic newbies handle statistical analysis and predictive modeling without hiring experienced hands? Just how common is analytics expertise? As one indication, the $5bn BI market is nearly four times larger than the $1.4bn advanced analytics market, according to IDC.
Source: Intelligent Enterprise, http://www.intelligententerprise.com
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