Logility's demand-planning tool has immeasurably improved the customer experience at Berry Global, says David Walsh, vice president of supply chain and customer experience at Berry Global.

Berry Global is a Fortune 500 company that provides plastic packaging for products in multiple industries, Walsh says. Its growth is by acquisition, and as its business has grown, so has the complexity of its supply chain. 

Prior to its relationship with Logility, Berry was “doing a lot of planning and Excel and offline methodologies,” Walsh says. “Things were very disconnected.”

The vision called for end-to-end visibility, but interestingly, when Berry implemented the Logility system, it wasn’t ready to take advantage of all of the tool’s possibilities. “But the nice thing with the solution was that we were able to scale it to where we were at the time,” he says. “Certainly, we were able to get better immediately, but since then, what I've found is that we've really been able to grow with it. So as our team has gotten stronger, as we've brought more talent into the organization from a supply chain planning perspective, the tool has really grown up with us.”

Logility helped Berry utilize the tool’s full functionality, “things we simply weren’t ready for or didn’t know the tool had,” Walsh says. “Planning in demand, supply, inventory and replenishment — everything’s connected now.”

In supply chain, Walsh says, “You have to have the right team, and you have to have the right process in place. But all that kind of falls down if you don't have the right software and the right tool supporting the process. For us, it starts with a demand-planning tool that helps us deliver a consensus forecast that has trust and credibility throughout the business, and allows a pretty small team to manage a huge number of SKUs in our organization.”