Today all companies are fighting to create a competitive edge, and one key lever for that is through analytics. End users typically include multibillion-dollar global companies in the consumer packaged goods, pharmaceutical, banking/financial services, high technology, and travel industries. But you will find success stories even in the broader economy--Harrah's Entertainment in Las Vegas has been a leader in customer analytics. The Boston Red Sox baseball team uses analytics in a variety of ways to create winning strategies in the field.
Source: Outsourcing Journal, http://www.outsourcing-journal.com