Over the past couple of years, mainstream companies have started to realize that they need to fundamentally rethink their environmental policies, and while some still see the issues in terms of compliance, risk management or marketing, others see business opportunity.
Companies in the latter category have been appointing high-level executives as corporate sustainability officers and giving their managers financial incentives to meet environmental targets.
"There's a growing understanding that it's largely an opportunity for profit and growth for the companies that get on the right side of things and get ahead of the issue," says Rick Duke, director of the Center for Market Innovation at the Natural Resources Defense Council, an environmental nonprofit organization based in New York.
Source: News Factor