Chinese e-commerce giants Shein and Temu say that they will be raising their prices for U.S. consumers on April 25, as the retailers face the prospect of growing costs from Trump administration tariffs, and the end of de minimis exemptions at the start of May. 

According to The Guardian, the companies sent out nearly identical notices to customers warning of the planned "price adjustments," citing how recent changes to global trade rules and tariffs have caused their operating expenses to go up. Both retailers have also dramatically pulled back on their social media advertising in the U.S., with Temu's daily average of ad spending on major platforms serving U.S. customers — including Facebook, Instagram and TikTok among others — dropping by 31% in the first two weeks of April, and Shein's falling by 19%. 

President Trump initially had planned to hit China with 34% tariffs when he first announced his plans to impose broad levies against dozens of countries on April 2. After a back-and-forth series of retaliatory moves between the two countries, Trump eventually raised China's rate to 145%. Starting May 2, his administration is also planning to close a loophole that currently allows shipments valued under $800 to enter the U.S. duty-free. In recent years, Shein and Temu have taken advantage of those exemptions by shipping millions of low-value packages in the country each day.