A recent article in CIO was entitled "To Hell with Business Intelligence: 40 Percent of Execs Trust Their Gut." First of all, we should hope that 100 percent (not 40 percent) of execs trust their gut, but the proper phrasing of this question is, do they rely on it to the exclusion fact-based reasoning? You can't separate gut from analytics, because all analytics can do is inform your decision and at some point you have to apply your gut to the analytics.
This is all pretty silly, though, because if you deconstruct the argument, what it really means is: "I don't understand analytics so I'm going to make this argument about the value of my gut." Any rational person can see the value in both.
Source: Intelligent Enterprise
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