"Increased adoption of BI is being accelerated by the sheer volume of digital data, variety of information and velocity required for decision-making," according to Eric Yau, vice president of business intelligence at IBM.
"For example, every day, 15 petabytes of new information is being generated. This is eight times more than the information in all U.S. Libraries. This ocean of data and the scramble to make sense of it is straining financial analysts, business managers, line of business employees, and executives in all sizes of organizations. They are grappling with information overload and the rapid pace of change in today's globally connected economy."
Despite the overwhelming nature of the task and the breakneck pace, all eyes are on the finish line and the most efficient way to get there.
"Adoption of BI is being driven by a need for speed, accuracy and the hunt for possibilities," Tammi Kay George, BI strategist at SAS. "Speed in responding to current economic pressures, competitive threats and gaining confidence that your decisions are based on accurate insights is also driving more strategic approaches to BI adoption."
Source: CRM Buyer