Your Web site analytics solution generates a lot of data, potentially gigabytes a day if you run one or more busy sites. But who really owns all that rich data? It's a complex issue that often gets overlooked during Web analytics vendor selection and contract negotiations. As more customers turn to SaaS-based solutions (where the vendor stores your traffic data) and as Google and Yahoo continue to broaden this marketplace with their free-hosted analytics offerings, the question of data ownership becomes increasingly germane.
Source: Intelligent Enterprise
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