The simple fact is this: Reducing customer service is the last thing companies should do in a recession, given that it is a buyer's market. Customers are receiving multiple offers from aggressive competitors and switching suppliers at the first sign of poor service.
Companies need paying customers to survive and succeed in a shrinking economy. For that reason, astute executives recognize the need to make prudent, strategic investments in customer service--even, and especially, in a down market.
Source: CRM Buyer
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