Organizations have a wealth of information flowing through their data streams, but how that asset is collected, processed and analyzed determines its value to the enterprise. Every day, hundreds of decisions are made within organizations. While many decisions are related to the normal responsibilities of business functions, others involve decision-making that could impact the competitiveness, and even the survival, of the enterprise. With so much at stake, organizations are relying more on business intelligence (BI) to provide historical reference as well as predictive analysis to guide them forward. As important as BI is to operational excellence, are organizations maximizing their potential in this area? According to analysts, there is definitely room for improvement and growth.

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