The supply chain is expanding and providing companies with global reach - a global reach that is now required, not merely optional, in order to sustain sales projections once focused primarily on target rich major markets in the United States, EMEA, and APAC. Russia, for instance, is emerging as a ripe market, ready for technology, creating a massive financial opportunity for savvy executives, requiring sophisticated supply chain service solutions, who are attentive to the progress of this once impenetrable region.

The opportunity for companies and executive decision makers to expand their horizons and strongly consider this once frozen (both literally and figuratively) land mass is now. Typically not recognized as an early adopter of western business, technology or practices, let alone international commerce, the Russian corridor is quickly becoming a viable and lucrative region for global companies seeking to sustain and grow their operations if they can evaluate, navigate and educate themselves regarding supply chain solutions and strategies to move product and service components into this market.

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