Businesses serious about embracing new technology and attracting next generation consumers need to act now to diversify their multichannel sales strategies by testing the mobile commerce waters.
As the usage of next-generation handsets grows and mobile technology continues to advance, bringing the e-commerce experience to the consumer will increasingly mean delivering it to their mobile devices.
Even though m-commerce is still in its infancy, consumers are already getting a taste of buying in an anytime, anywhere scenario and using handsets to buy cinema tickets and make travel reservations, among other things. What's more, about four times as many mobile devices shipped worldwide as compared to the volume of PCs. Not only are mobile sales up, so is mobile usage.
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