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The CMO Council State of Marketing Report, featuring the 2010 Marketing Outlook Audit, is the largest independent assessment of senior marketing executives today. This annual global benchmarking initiative undertaken by the Chief Marketing Officer (CMO) Council, gains insights into how senior marketing decision makers are modeling their marketing mix, allocating budgets and modifying their media spend. It also looks at planned investments in infrastructure, technology platforms and enhancements to internal competencies. Given the economic challenges and market pressures worldwide, this year's review of 2009 performance and challenges and intentions in 2010 is far deeper and wider than before. The results of this study will be extremely valuable to all participants seeking peer-level input and consensus on critical issues and priorities in the year ahead.
Source: CMO Council
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