Brand awareness isn't just about product quality and saturation advertising. A smoothly functioning supply chain is a crucial element in winning customer loyalty.

Thousands of hours and millions of dollars are spent each year by retailers and CPG companies to resolve conflicts and discrepancies caused by mis-matched and out-of-date item data. Now, all that is about to change.

In a perfect world, the tight coordination of systems and processes would allow goods to flow continuously from manufacturer to customer. With total understanding of consumer demand, who needs a lot of excess product taking up valuable real estate? • Second in the Best Practices series.