The big merchandiser looked to Genco to provide a system for the rapid and efficient processing of merchandise that's designated for redeployment, return to vendor and liquidation.

The big maker of flatscreen TVs cuts logistics costs and boost sales, by offering product discounts in exchange for bulk buys by retailers. A partnership with C.H. Robinson makes the program work.

Oh, sure, go on and do it by yourself. Just try to run the company without any help. Treat suppliers like you don't need them. Go on! If there's a recipe for disaster, that's probably it: acting like you don't need anybody else's cooperation, input or ideas. The reality is quite a bit different though, isn't it? No company, no supply chain, exists in a vacuum. We do rely on each other, because no one of us can do it all, successfully, by ourselves. We need partners. Ah, but which partners – which ones are right for you?

When Esquire Express got into the same-day delivery market 25 years ago, it primarily moved documents for law firms, says President Steve Howard. The internet killed that business, but it also created a new market in same-day delivery of tangible goods. Esquire has thrived by partnering with 3PLs and their retail clients to deliver the same day.

The goal for 3PLs always is to negotiate a win/win contract with existing and new customers, says Mike Bautch of Universal. He offers insights and examples on how to create win/win relationships that keep improving over the years.