Logistics service providers are split on the question of whether to buy software off the shelf, or build it internally. To be competitive, they should decide quickly-and dump their outmoded equipment.

Companies use smart logistics strategies and the latest in technology to help predict and meet seasonal demand, but getting it right is still an art.

Once the "low-hanging fruit" is gone, how do third-party providers and their customers find new ways to create value and strengthen their partnership? There are many ways, but only one rule: It takes two.