Campbell Soup is expert at understanding buying patterns and demand signals for its traditional category, but as it expands into new categories with different types of products the company is having to adapt its forecasting methods. Allyson Hatfield, senior demand planner, discusses these challenges.
From defense to medical, nLIGHT makes very bright lasers that have applications across a swath of industries. Corporate master planner Arvind Arumbakkam discusses the value of S&OP in this high-tech, build-to-order environment.