Challenge: Inconvenienced by manually intensive processes, this global retailer of handbags and accessories recognized the need to transform its internal and external supply chain processes - facilitating the access of information with strategic trading partners, especially raw material suppliers. The company needed to standardize data management processes associated with material management, BOMs, costing collaboration and supplier allocation.
The global luxury market has long been dominated by three giants, all European - LVMH Moët Hennessy Louis Vuitton, Kering and Richemont. Now, it has two hungry American players with which to contend.
The chief executive of Birkenstock USA has emerged as an unlikely crusader in a growing battle between smaller retailers and ever-expanding giant Amazon.com.
It's a sign of the times that an online secondhand apparel store is running a national TV advertising campaign - and that there is a large online secondhand apparel store to begin with.