Recently dubbed the world's second-largest maker of personal computers, Lenovo has adopted a new B2B sourcing solution from IBM for streamlining communications with logistics-management providers and contract manufacturers.

The big name in cereal and snacks seeks to improve forecast accuracy through the adoption of a new tool that supplements traditional supply-chain planning processes with a broader range of information about actual customer demand.

As part of a program to cut costs and guarantee the lowest prices on the market, the big retailer seeks to boost its reliance on direct sourcing. But the change will require a major overhaul of its IT supply-chain infrastructure for dealing with key suppliers.