For years, marketers have had two goals. They wanted to truly be able to engage with customers uniquely, based on both their interests and their value to the retail brand. They have also wanted to manage that conversation across every digital marketing channel, unifying email, web/mobile sites, display ad, and social efforts. While widely viewed as two separate goals, they were innately connected – how can you have cross-channel marketing without knowing who, specifically, you are communicating with? 2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally.

In a first in the athletic footwear and apparel space, Foot Locker has started a trial of same-day/next-day delivery at five stores in California, with plans to roll it out at its 1,300 locations across the U.S. and Canada should it prove a success. This includes all the company's brands: Foot Locker, Lady Foot Locker, Kids Foot Locker, Foot Action and Champs.