A designer and developer of colorful cases and covers for cell phones and other wireless devices found that its warehousing and distribution model was old hat. A new logistics services partner brought a new look to things.

Sue Montgomery, senior business analyst with March Networks, talks about the challenges her company faces in gaining full visibility of supply and demand, and in dealing with increasing supply-chain volatility.

While planning a global high-tech product launch can seem daunting, working with your company's stakeholders and outside partners from the earliest stages can help ensure success.

Product lifecycle management and line extensions are vital to companies operating in the high-tech industry, perhaps more so than any other industry. However, while many high-tech executives believe they are industry experts in regards to product innovation, confidence wanes in their ability to manage other parts of the product lifecycle, particularly when it comes to managing global product launches.

The competitive pressure on members of the global electronics sector has never been greater. While electronics OEMs recognize that their supply chains represent a significant opportunity to gain efficiencies, reduce cost and boost market share, many struggle to take their supply chain process improvement efforts beyond the proverbial low-hanging fruit.