Promotions are often implemented as successful marketing tactics to assist in attracting new customers, retaining existing customers, testing new product concepts and quickly reacting to changing consumer demands. Not only do they provide brand recognition, but they also give marketers, product developers and sales people an additional avenue for creativity. While specialty products and limited-time offers can build brand revenue, implementing promotions isn't as easy as one might think when factoring in supply chain management requirements such as fulfillment and distribution.

Penske Logistics has reached agreement to acquire Transfreight North America, a provider of third-party logistics and supply-chain services, from Mitsui & Co., Ltd.

CaroTrans, a global non-vessel operating common carrier and ocean freight consolidator, has introduced an import service from Shanghai, China to Seattle, Wash. and Portland, Ore. in the Pacific Northwest.

Analyst Insight: Fourth-party logistics providers (4PLs) are gaining traction in the final delivery service provider industry. The explosion of order-direct to customer delivery has created a need for final delivery service providers with varying capacities and capabilities. 4PLs can provide a network of regional final delivery companies. The creation of strong 4PL players has captured the trust of manufacturers and retailers. – Lisa Kennedy, Project Manager, Tompkins International

UTi Worldwide Inc. has expanded its freight-forwarding operations in Malaysia with the opening of new facilities in Port Klang and Kuantan.

TMC, the division of C.H. Robinson Worldwide Inc. specializing in managed transportation management system (TMS) services, has expanded operations to São Paulo, Brazil.