S&OP has never been more important or more confusing. For the supply chain leader, it is growing in importance and is on the top of the list for a 2014 focus. However, the market for technology solutions is confusing. We count more than thirty-five solution providers claiming to provide S&OP solutions with a range of capabilities. Here we share insights on why it matters. - Lora Cecere, CEO and Founder, Supply Chain Insights

Analyst Insight: The critical value-add of a manufacturing supply chain comes from constantly asking, "Can we make what we sell and sell what we make?" This is sales and operations planning (S&OP): a process of constant vigilance to meet customer commitments, while optimizing scarce working capital. Supply-chain optimization efforts can benefit from approaching projects as a hybrid of S&OP and supply chain. This places the focus on value creation over functional excellence. - Jon Kirkegaard, President, DCRA Inc.

Analyst Insight: The sales and operations planning process has fairly deep roots in most companies. Research by SCM World shows that many have been able to extend the process across most internal functions. However, few companies have extended the process externally to trading partners. The incentive structure of buyers and sellers tends to set these groups at cross-purposes. Flexibility pricing can shift the incentives in a direction that forces companies to negotiate the value of flexibility. - Barry Blake, Vice President, Research, SCM World

"The more things change, the more they stay the same." The proverb from the 19th Century French journalist Jean-Baptiste Alphonse Karr suggests that change does not affect reality on a deeper level but only cements the status quo. In our era, however, change is not only happening, the evolution of change continues to be fast.