It’s easy for organizations to take their warehouse operations for granted, often overlooking the functional importance of warehouses and their direct impact on customer satisfaction and loyalty.

When global disruption from COVID-19 first struck in early 2020, businesses everywhere moved into survival mode, particularly through multiple capital preservation strategies. 

Twenty years ago Columbia Sportswear embarked on their digital journey starting with all of their trading partners moving to a single cloud-based network.

With extreme disruptions to supply chains—from sourcing, to demand, to logistics, and a shifting retail workforce—retailers are being forced to reimagine their business models in order to survive.

Many supply chains still rely on linear strategies to manage their supply chains, resulting in poor planning, excess inventory, a lack of transparency into order status, and, ultimately, reduced sales and margins.