The world of high-tech entertainment isn't quite so sophisticated when it comes to supplying product for the many channels that have sprung up in recent years. Russ Pearlman, digital content services lead for media and entertainment with Capgemini, details some of the challenges.

Guy Yehiav, vice president of value chain planning with Oracle Corp., describes some innovative techniques that suppliers of consumer electronics can use to improve the matching of supply with demand - drawing on the resources of everyone in the chain.