Expect shipper-carrier relations in 2009 to take a more shipper-centric shape with the shippers dictating the terms. While this is probably not the best long-term strategy, short-term cost pressures will drive many shippers to behave as if this is 1999 and not 2009.

Companies and their logistics service providers need to reduce their international transport and logistics costs. Despite the uncertainties of the current business environment, they can apply both old and new techniques.

APL Logistics and Con-way Freight designed an innovative service that provides a new shipping option between ocean and air, combining the cost savings of ocean containerships with the certainty of airfreight, but at a quarter of the price.