To minimize potential liability and financial damage, organizations need to be proactive and have demonstrable systems in place to manage food safety risks across their supply chains.

If history is our guide, sales of food and beverage products will rise in the economic downturn. Food staples (cereal, bread, milk) along with convenience meals will gain volume as more families eat at home. It appears that 2009 is a time for food and beverage manufacturers to create big brands in big economies.

"Proactive" visibility is what matters most in effectively managing supply chain disruptions, i.e., when companies get the right information when it matters, from all critical internal stakeholders, as well as external supply chain partners. Companies need to have event management capabilities to aid in this process.

The green imperative is expanding into virtually all walks of life and all facets of the economy. Demonstrating green credentials is increasingly a minimal stakeholder expectation and business risk management factor, and is shifting from an order-winning to an order-qualifying attribute. Swallow that carbon pill! A whole swath of additional environmental expectations may well be just around the corner, as well as a whole new way of looking at "green" and the environment.

For the last three years global corporations have added "green" and "sustainability" to the supply chain agenda, in particular with respect to climate change and carbon footprint reductions. This trend coincided with unprecedented economic growth and record-breaking energy prices. With recession looming, supply chains will face their true commitment to the environment as they adjust operations.

For those who maintain that companies have no business getting involved with responsibility-driven endeavors because, after all, "the business of business is business" there is often a lack of awareness of the business benefits-and practical imperatives-associated with responsibility-driven endeavors. Likewise, critics who point out that it is only for shameless cost or reputation-related motives that companies adopt responsibility-driven platforms often fail to acknowledge the many positive social and environmental outcomes even of initiatives with top or bottom line-driven goals. Case study interviews with firms of all sizes indicate that these critiques illuminate an outmoded way of understanding the social, economic, and environmental imperatives of this historic moment.

To be honest, I'm a bit "greened out" at the moment. I feel like I did a few years ago, when RFID was all the rage. The first few months of RFID were exciting, learning about the technology and listening to executives at Walmart, Gillette (now P&G), and other early adopters talk about their ambitious plans. But as the months went by, there were fewer and fewer new developments to discuss or analyze. Every conference had the same set of speakers, and all the case studies (what few there were) started to sound the same. I think we've reached a similar plateau with green supply chain management.

Aberdeen's research shows point-of-sale transaction data from retail locations is still a hurdle for 66 percent of manufacturers. The low levels of transaction data sharing cause increased complexities in tracking promotion effectiveness at the store or field level.

Consumer products companies were early adopters of supply chain planning and supply chain execution. Most implementations are mature; yet in 2009, 24 percent of companies are considering switching supply chain planning vendors.

Globalization and the economics of purchasing technology will continue to catalyze the growth for network platform and applications. Out of the rubble of the internet have come real industry solutions that address the ever complex supply networks that the enterprise must cope with. A new generation of savvy tech buyers will continue to be the primary purchaser for the networked solutions option.