Business theorists have been talking up the concept of supply chain as a “competitive weapon” for so many years that if it were really happening, they’d have a well-stocked armory by now.
Imagine yourself at the head of a company that’s on the brink of dizzying growth — a 50-fold increase in employees, and 300 times revenues — within the next three years. Would you be excited or scared?
The “IMO Scramble” isn’t the name of a new breakfast dish at a fast-food restaurant. It describes the plight of ocean carriers, who find themselves woefully unprepared for a new mandate on switching to cleaner-burning fuel.