For most companies, growth has slowed. Profits are sluggish. Complexity reigns and cycles are longer. The challenges and opportunities of business are greater. Supply chain excellence helps a company to better balance demand and supply. It also helps companies to be more resilient: weathering demand and supply volatility while maximizing opportunities and mitigating risks.
A warehouse is not a warehouse and a supply chain is not a supply chain. They come in various sizes, varieties and specifications. They vary by industry and product requirements. So, in short, it is hard to generalize. They need to be designed and fit for purpose, but there is no question that they are growing more complex.
Supply chain overlays the sales and marketing organizations and the procurement function - which have defined their roles too narrowly. Too few are focused on the role of the organization in driving value networks to improve value-based outcomes. Most lack the understanding, and they are just not incented to build value networks. The focus has to be market to market. The supply chain team can make a difference, but it requires reschooling. It is about much more than trucks and sheds. Or pumps and valves. Or contracts and negotiations. It is the end-to-end process: from the customer's customer to the supplier's supplier.