The world’s biggest container shipping line is trying to stop customers like Amazon.com Inc. and Alibaba Group Holding Ltd. from becoming competitors in just a few years’ time.

In the not so distance future truck drivers will find themselves in close quarters with colleagues. This new pattern of driving, "platooning", calls for a number of trucks to follow each other very closely so they can take advantage of the aerodynamics and save fuel.

While most retailers understand the importance of providing a consistently positive customer experience, many struggle with legacy technology that fails to address customer experience needs, according to a study, Redefining Final Mile Delivery in the Age of the Customer, released this month.