Analyst Insight: The wildly successful social media campaign for Popeyes’ new chicken sandwich — which quickly led to critical supply shortages for the company — is a cautionary tale about the havoc that social media can wreak on supply chains. To avoid squandering opportunities afforded by unprecedented demand, supply chains need to run like well-oiled machines, with collaborative sales and operations planning (S&OP), a finger on the pulse of social media sentiment, best-practice scenario planning, and rock-solid supplier relationships.