The complexity of global supply chains requires a constant effort of readjustment and re-evaluation, and in the months following the outbreak of the COVID-19 pandemic, those global connections have become even more tenuous.
A mass movement from traditional brick-and-mortar shopping methods toward more online activity was inevitable, and already in process, but the COVID-19 pandemic accelerated the transformation.
Amazon.com, Inc.’s nationwide network of giant fulfillment centers offers sellers an unmatched resource for processing and shipping e-commerce orders to buyers. But it’s not the only game in town.
Paid search advertisers need to have a good understanding of pay per click and campaign management in order to succeed in the world of online marketing.