For five long years, European supply chains have been under pressure: critical shortages, spiralling costs, punishing regulations and now a range of new tariffs that look set to reshape global trade. But caution at all costs cannot be the answer. For businesses to stay competitive in these challenging times, supply chains must expand their capabilities by embracing the technologies of the future. With an AI revolution unfolding by the day, playing it safe will get you left behind. That’s why in 2025, we are calling on leaders to restore confidence in supply chain by seizing the initiative to transform. At Reuters Events: Supply Chain Europe 2025 executive leaders from Europe’s biggest retailers, manufacturers and logistics companies will unite in Amsterdam to: • Restore confidence in supply chain by balancing risk mitigation with digital transformation • Capture and capitalise on key metrics across your network to establish a robust data infrastructure • Target the specific functions where AI solutions will drive value, and articulate a convincing case for investment • Lead by example on innovation to secure investments, combat change fatigue and prevent knowledge silos Don’t miss out on this year’s most exclusive supply chain summit. Download the brochure today to stay up to date.